Louisville Home Sellers, Don't Give Your Money Away...

…unless it is for a good cause.

As of today, 9848 single family homes and condos are listed on the MLS for sale in the Metro Louisville Area. This number represents a 10 month supply which, by definition creates a Buyer’s Market.

However, the fact that we are in a Buyer's Market does not mean that you, as a seller, have to be or act desperate. In order to sell you home for the most money in the least amount of time, you need to ...
1) Select a good agent with a strong marketing plan
2) Price the home properly
3) Prepare the home to sell.

Please notice that nowhere above does it say to tell buyers that you are desperate and/or beg them to look at your home and take it from you at any price. Despite this, almost 5% of the homes for sale in Louisville contain the phrases 'motivated' or 'bring all offers. Bullitt County and Oldham County are only slightly better.

When you include ‘Motivated Seller’ or ‘Make an Offer’ in your listing, this appeals to the wrong customer. Before a buyer even sees your home, he or she is thinking about getting a deal and YOU have given them power in the negotiation process.

If you truly need to sell your home quickly, work with your real estate agent to price the house at the lower end of the CMA range and then negotiate fairly with buyers who come because they are interested in purchasing your home not because they are interested in trying to get a great deal.

If you are going to give money away, give it here or here or to whatever worthy cause you choose to support. But, don’t give it to a buyer just because you want to generate traffic.

Use the tools available to you and close a transaction that is fair to everyone. When you are ready to sell your home....

I am here to help.